Description

General Summary

We have a great opportunity available for a Global Marketing Manager to join the Fibers and Composites (F&C) group. You will have the opportunity to contribute to the global growth strategy and major growth programs globally for the F&C industry segment. This role uniquely combines strategic marketing with project, portfolio and product management responsibilities to create a sustainable advantage for Michelman. Through collaboration with the technology team, you will understand the unmet needs and develop solutions that will create value for Michelman and our industry partners and customers. By engaging with colleagues around the world, you will help address specific growth opportunities and expand our market position worldwide.

Primary Responsibilities

Target Market Development

• Play an active role, working with technical and functional team members, in the development of strategic plans for the Composites and Technical Textile segments consistent with the group and company global strategy standards

• Establish and monitor segment pricing strategy, and perform required analysis to improve business performance

• Identify, qualify, and prioritize strategic market opportunities

• Conduct primary market research through VOC collection at key customers and other influencers to refine the strategy

• Build value chain analysis, including relationships with key players and members of the industry ecosystems

• Develop competitive and technology landscape, mapping Michelman’s competitive position, advantage, and strategy

• Develop and execute business plans for growing the Michelman business around the world

• Actively support the global R&D and Sales teams to drive market development strategy

Market-Driven New Product Development and Commercialization

• Contribute to, manage and lead Growth and New Product Development projects which can include, work plan development, managing timelines and deliverables; communicating updates and holding the team accountable to commitments

• Primary contact for any product and market information requested by all global associates, providing guidance and suggestions on product selection and positioning

• Evaluate market-driven opportunities for fit and ability to win and collaborate with R&D to develop next generation product concepts that solve unmet needs of the marketplace

• Develop business cases, value propositions, and pricing strategy as marketing collateral to help drive business growth

• Plan, execute, and support new product commercial launches

• Actively work with Sales, Customers, Target Customers, Technical Institutes and others in the ecosystem

• Actively work within industry associations to understand the trends and other relevant events, participating in conference calls and trade shows as necessary

• Identify, develop and maintain relationships with key institutes and universities that align and support our strategies

• Enlist partner customers for new product and technology introduction

Demand-side Marketing

• Promotion of Michelman solutions, identify sales opportunities, and work with sales and Business Development to commercialize new products

• Work with Global Marketing Director and Strategic Communications group to develop advertising, promotion and other strategies to position Michelman for success

• Identify and engage key buying influencers in target markets

Other

• Perform related duties as assigned or as the situation dictates

• Willingness to travel globally around 25% of the time

Critical Competencies, Knowledge, Skills, and Abilities

• Strategic thinker with strong problem-solving and organizational skills

• Ability to work in a fast-paced, matrix-based environment with multiple priorities

• Excellent written and verbal communication skills

• Strong external focus with a growth mindset

• Ability to work well in a collaborative team environment

• High levels of self-motivation, initiative, and interpersonal skills

• Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification)

Education and Experience

• Bachelor’s degree from an accredited university in Science or Engineering

• Advanced business degree preferred

• Minimum ten (10) years of experience in the Composite, Textile or Materials industry

• At least five (5) years of B2B marketing experience in the Textile or Composite industry with notable progression of responsibilities

• Proven track record of launching new growth programs and delivering results

• Strong network of contacts in Textile or Composite industry

Work Hours

Michelman’s standard work hours for this role is Monday – Friday from 8am – 5pm EST.

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

No phone calls please. Michelman does not hire individuals who use tobacco products. All candidates will receive a drug test prior to beginning employment which will include a test for tobacco products.

About Michelman

Motivated by unwavering values, and ingrained with a passion for innovation, Michelman is a global developer and manufacturer of specialized sustainable chemistry used in industrial and agricultural coatings, digital printing, consumer packaging, and advanced composites for automotive and aerospace. From helping grow food and keep it fresh, to making vehicles lighter and more fuel efficient, to shielding our homes from the elements, Michelman‘s environmentally conscious solutions protect and enhance the materials that shape our world.

Michelman is proud of the values-focused work environment that we have crafted. We pride ourselves in our focus on our values of integrity, respect, and success. With our dedication to your technical and professional growth in addition to our rigorous onboarding experience, we guarantee that you will find yourself challenged in new ways. We offer an excellent salary, incentive and benefits package in a dynamic, empowered team environment.

For more information about Michelman, please visit https://www.michelman.com/ .

It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans